Today's music landscape has changed. Everything from production to lyrical content has caused the radio to focus more on mainstream or "POP" content. In the 80's hip hop was on its way with acts lie Public Enemy and Run DMC dominating most of that decade. In the 90's they were relevant, but you had Pac, Biggie, Wu-Tang, Jay and Nas and also the rise of the south from around 95-on and from that point on till about 2004 I thought lyrical content and production were at their best.
With that being said the reason I have for my opinions is there is no more creativity from Producers or Rappers. Too many producers don't put any soul or feeling behind their music. To me production is more than a techno synth and 808 kit and content should be more than just drinking, money women and false words on records from guys working check to check like many people in America. Music should be more about the realistic side of life , the good and the bad times not just the best things in life. Many more producers should focus on having a signature sound rather than turning on the radio and emulating what they hear on it. One other thing that needs to go on is artists need to read these contracts before they sign these contracts. These record exects are worrying more about quantity than quality music and also they are influencing these artists to write what is hip than what is reality. I don't think the radio will ever get back to quality music, but the internet has proven to be the spot for many artists to gather their own following and become successful. With social networking sites and great internet marketing you can pretty much create your own world!
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